Skerdi SinoHuman | Growth ExecutiveHands-on growth leadership, from Seed to Series B.

Global CMO at Native Teams, where ARR grew from €1M to €40M, and Managing Director at Cortextual. Executive roles across every revenue pillar: marketing, sales, partnerships and revenue operations.

Portrait of Skerdi Sino, growth executive and CMO

About

About Skerdi Sino

Skerdi Sino is a growth executive who builds and scales revenue engines for B2B companies. He joined Native Teams in business development in 2022 and grew with the company from €1M to €40M ARR through four roles in four years. Today he is Global Chief Marketing Officer, leading a 35+ person Marketing & Partnerships organization across 10 countries and owning its P&L.

He is also a founder. He bootstrapped the agency Ask Digital to €1M ARR with no outside funding, winning clients such as UPS and Essilor, and in 2026 launched Cortextual, an AI product business that reached around €500K in revenue in its first year. He also served as fractional CMO and then CRO at Hypefy.ai, which raised a $7.2M Series A in May 2026.

His focus is turning scattered growth activity into measurable commercial systems: positioning, demand generation, partnerships, CAC efficiency and international expansion. He co-hosts The Global Nutcracker podcast and speaks on growth, AI in the workforce and the future of work.

Based in
Tirana & London
Education
  • MBAUniversity of Durrës, 2023 to 2025
  • BA Economic JournalismUniversity of Tirana, 2018 to 2023
  • Finance for Non-Finance ExecutivesLondon Business School, 2026
Languages
Albanian (Native), English (C1), Italian (C1), Spanish (B1+)
  • €1M → €40MARR growth at Native Teams
  • 5×YoY marketing-sourced pipeline
  • 3×lower SQO CAC than industry average
  • 7×brand awareness in the UK and US
  • 35+people led across 10 countries
  • €1M ARRbootstrapped agency, no outside funding
  • Growth & GTM strategy
  • Demand generation
  • Performance marketing
  • CAC optimization
  • Partnerships
  • International expansion
  • Brand & positioning
  • P&L management
  • RevOps
  • Organizational design
  • Investor & board communication
  • AI & automation

Work

Where I'm building now

Two full-time roles in B2B companies scaling fast, plus a career built across startups, agencies and sales.

Full-time

Native Teams

Global Chief Marketing Officer

Global employment and work payments platform from Southeastern Europe. Leads a 35+ person Marketing & Partnerships organization across 10 countries and owns its P&L.

Head of Performance Marketing€2M
VP of Demand Generation€10M
Chief Marketing Officer€40M

Company ARR at the time of each role

€1M → €40M ARRFour roles in four years
Full-time

Cortextual

Managing Director

AI organizational intelligence product (Organogram.com) that helps companies map out, understand and execute every change in their workforce. Owns strategy, product roadmap, pricing, acquisition and partnerships.

~€500K revenueIn the first year from launch

Career

  1. Jan 2026 – Present

    Managing Director

    Cortextual · Organogram.com · AI product, 0 to 1

    • Zero to ~€500K revenue within the first year, with initial product-market fit and a viable operating model.
    • Owns strategy, product roadmap, positioning, pricing, acquisition and partnerships end to end.
  2. Sep 2025 – Present

    Global Chief Marketing Officer

    Native Teams · Company ARR: €40M

    • Leads Marketing & Partnerships: 35+ people in 10 countries, with ownership of P&L, budget, forecasting and investment allocation.
    • Cut CAC by an average of 10% quarter over quarter through a performance framework covering CAC, pipeline contribution, attribution and market-level efficiency.
    • Presents the growth narrative in fundraising, investor and board meetings. Teams under his leadership recorded 83 salary increases and 37 promotions.
  3. Mar 2025 – Aug 2026

    Fractional CMO, then Fractional CRO

    Hypefy.ai · Series A, $7.2M raised May 2026

    • Mandate expanded from CMO to CRO, owning marketing, partnerships and commercial strategy alongside the founders.
    • Built the inbound pipeline from scratch, led the rebrand and repositioning, and designed the Partnerships function.
  4. Aug 2024 – Sep 2025

    Global VP of Demand Generation

    Native Teams · Company ARR: €10M

    • Led a 20-person demand generation organization across 8 countries.
    • Grew marketing-sourced pipeline 5× YoY after the B2C-to-B2B repositioning, and UK and US marketing-sourced revenue 5.3×.
    • Increased brand awareness 7× in key markets through the rebrand.
  5. Mar 2023 – Aug 2024

    Global Head of Performance Marketing

    Native Teams · Company ARR: €2M

    • Reduced CAC 3× while consistently beating quarterly targets, leading a 10-person team across 6 countries.
    • Rebuilt the inbound funnel and created the Market Expansion Playbook for testing new markets before committing resources.
  6. Jul 2022 – Mar 2023

    Senior Business Development Manager

    Native Teams

    • Built a partnership acquisition channel from scratch and closed partners that remain among the company's highest-revenue.
  7. Dec 2019 – Jan 2023

    Co-Founder & CEO

    Ask Digital · Digital marketing agency, bootstrapped

    • Built the agency to €1M ARR in recurring retainers, growing from a 3-person founding team to 15 people, with no outside funding.
    • Won brands including UPS, Essilor and Erikoglu Holding.
  8. May 2019 – Apr 2022

    Senior Loan Consultant

    Facile

    • Ranked in the top three of a 100+ consultant team, building a foundation in consultative sales.

Media

The Global Nutcracker podcast

Founders, HR leaders and operators on scaling across borders, hiring global teams and AI in the workforce.

The Global Nutcracker podcast cover with host Skerdi Sino, CMO at Native Teams

Powered by Native Teams

The Global Nutcracker

Co-hosted with Alex Mitrevska · 2 seasons

A show on scaling a business across borders: hiring international teams, compliance, culture and global growth. Co-hosted by Skerdi Sino and Alex Mitrevska, with founders, CMOs, HR leaders and operators from Revolut, Axelera AI, Sama and more.

Latest episodes

More from Season 1

All episodes on WRKdefined Podcast Network →

Events

On stage

Talks, panels and sessions on growth, the future of work and AI in the workforce.

Skerdi Sino speaker card for the talk AI Ate My Org Chart at HR Inside Summit 2026, Hofburg Vienna, October 15
Next talk

AI Ate My Org Chart

HR Inside Summit 2026 · Hofburg Vienna ·

Previously

  • Past

    Web Summit

    Speaker
  • Past

    RigaComm

    Riga

    Speaker
  • Past

    AI Revolution Summit

    Speaker

Testimonials

What people say about Skerdi

Founders and operators I've worked alongside.

Working with Skerdi was an absolute privilege. Not only is he intelligent and dependable, but he is also a highly collaborative partner who consistently exceeds expectations.
Safir JamalFounder & CEO, Pastinattion · Global Nomad Pass
Skerdi listens, networks, and acts. He is a human being you can count on. He has the gift to see part of the next normal and comes highly recommended for all who are ready for innovation.
Andreas GerdesSerial Entrepreneur, Co-Founder eAwesome
What I appreciated most about Skerdi was his ability to look beyond a single function. He made a meaningful contribution to Hypefy during a period of significant growth and professionalization of the company.
Filip SpiranecCo-Founder & CRO, Hypefy.ai

Community & Contribution

Giving back to the ecosystem

Work outside the day job: communities, mentoring and initiatives for young Albanians.

DNA Albania

President · 2024 to 2025

Led Albania's digital nomad community and the ecosystem initiatives around it, connecting remote workers and companies with local talent.

100+
jobs created for Albanian youth
  • Endeavor · Dare2ScaleMentor to founders scaling their companies
  • Fil Rouge AcceleratorSession holder on growth and go-to-market